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Many of the outstanding success stories in New Zealand horticulture were made possible through strong industry partnerships. Growing Futures is no exception.
Initiated by Crown Research Institutes, HortResearch and Crop & Food Research, together with kiwifruit marketing giant Zespri and New Zealand Trade and Enterprise, Growing Futures has been cheered on by a number of key industry participants and supporters.
The project’s goal, to highlight innovation and excellence in New Zealand horticulture, and redefine the industry’s image as a modern, knowledge-driven player in increasingly sophisticated global markets, has struck a cord with many people.
New partners from both industry and government are now adopting the Growing Futures brand, sowing the seeds of a wider campaign that will reinforce the industry’s role as a growing performer in lucrative export markets, and a solid bet for both public and private investors.
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