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THE NEW DOESN'T JUST GROW ON TREES IT’S THE RESULT OF INNOVATIVE R&D THINKING
A mixture of hard work, resourcefulness and tenacious entrepreneurial spirit fuels New Zealand horticulture. When science is added, the result is a highly charged industry capable of leading the world.
New Zealand’s R&D advantage lies in access to leading-edge scientific knowledge and the effective co-operation between producers, marketers and researchers.
New Zealand is home to a unique ‘science family’ where seamless interaction between research organisations strengthens and enhances intellectual output, and where common bonds with industry allow fresh thinking to achieve tangible rewards.
Through application of detailed knowledge of fruit and vegetable breeding, New Zealand’s
horticulture research community has established itself as a world leader in its field – opening the opportunity for our exporters to be first to market with new varieties, flavours and new processed foods or health products.
Advanced crop management systems such as ‘KiwiGreen’ have set global standards for environmental best practice, while New Zealand technology, such as high-tech grading systems, handle crops worth billions of dollars in over 20 countries. Advanced horticulture builds from a point of strength, to grow the future.
BACKING OUR THINKERS AND DOERS IN THIS ESTABLISHED
EXPORT SECTOR MEANS WE EVOLVE FROM A POINT OF STRENGTH
TOWARDS A NEW INNOVATION DRIVEN ERA OF EXPORTS
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