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In 21st Century global food markets, nothing can be taken for granted. Just as social and technological developments are changing consumer lifestyles, so too are those lifestyles driving massive and radical change in the food industry.
Modern consumers demand greater choice than ever before and convenience is king. They expect their food preference to be available when they want it, in a form that suits their lifestyle needs. They also want assurances that food is safe, sustainably produced, and increasingly seek products that offer known health benefits.
New Zealand’s advanced horticulture industries are moving to meet these demands, developing new and innovative products to capture the imagination of the world’s most discerning consumers.
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